Your Local Beer, Wine & Spirits Headquarters
Welcome to Zipps Liquor, East Texas’ premier destination for beer, wine, and spirits across the Piney Woods region. With 15+ convenient locations throughout East Texas, from Nacogdoches to Marshall, Jacksonville to Tyler, we’re proud to serve rural communities with big-store selection at unbeatable prices. Since 1994, Zipps has been bringing quality beverages and Texas hospitality to small towns that deserve better than limited selection and high prices.

Why East Texas Chooses Zipps Liquor
When you’re searching for a liquor store near me in East Texas, you’ll find that Zipps stands apart from the competition. While big-box chains focus on major cities like Houston and Dallas, we’ve invested in the communities that make East Texas special—the small towns, the close-knit neighborhoods, and the rural areas often overlooked by larger retailers.
Unbeatable Selection Across East Texas
Our East Texas beer selection rivals anything you’ll find in the big city. Every Zipps location stocks 20,000+ products including:
- Premium Spirits: Bourbon, whiskey, tequila, vodka, rum, and gin from top brands and local Texas distilleries
- Craft Beer: Local East Texas breweries alongside national favorites and hard-to-find imports
- Fine Wine: From affordable everyday wines to special occasion bottles, including Texas wines from Hill Country vineyards
- Ready-to-Drink Cocktails: The latest seltzers, canned cocktails, and wine coolers
- Mixers & Essentials: Everything you need for your home bar
Unlike typical small-town liquor stores with limited inventory, each Zipps East Texas location offers 3-4 times the selection of traditional rural stores—without requiring a drive to Houston or Dallas.
Savings That Matter: 10-30% Lower Prices
Cheap liquor near me doesn’t mean compromising on quality. At Zipps, our East Texas liquor store locations leverage our buying power to deliver genuine savings:
- 10-30% lower prices than competitors
- Volume discounts on cases of beer and wine
- Fair MSRP pricing on allocated bourbon bottles
- Weekly specials at every location
- No hidden fees or inflated “rural market” pricing
Your money goes further at Zipps. Whether you’re stocking up for a weekend BBQ, planning a wedding, or just grabbing a six-pack after work, you’ll notice the difference in your wallet.


Zipps Liquor Locations Throughout East Texas
We’re proud to serve East Texas communities with locally-staffed stores in convenient locations. Here’s where you can find us:
Tyler Area & Smith County
Arp Liquor Store
525 E Longview St, Arp, TX 75750
(903) 859-2264
Serving Arp, Overton, and Troup with easy access off TX-64 and Highway 135N. Great selection of craft beer and bourbon.
Winona Liquor Store
305 S Main St, Winona, TX 75792
(903) 480-4772
Your neighborhood liquor store in Winona, serving Tyler, Waters Bluff, and Starville. Located right on Highway 122 for easy in-and-out access.
Longview & Gregg County
Gladewater Liquor Store
301 E Upshur Ave, Gladewater, TX 75647
(903) 470-7136
Prime location on US Route 80 serving Gladewater, White Oak, Longview, and Hallsville. Stop by for our extensive whiskey collection.
Liberty City Liquor Store
6144 Old Highway 135N, Suite 100, Liberty City, TX 75662
(903) 983-3134
Convenient Old Highway 135N location serving Liberty City, Gladewater, and Kilgore communities.
Marshall & Harrison County
Marshall Liquor Store
500 East End Boulevard South, Marshall, TX 75670
(903) 927-2060
Your East Texas headquarters for wine, spirits, and craft beer in Marshall. Easy access for the entire Harrison County area.
Jacksonville & Cherokee County
Jacksonville Liquor Store
1126 S Jackson St, Jacksonville, TX 75766
Located right off US-69 serving Jacksonville, Rusk, New Summerfield, and Troup. Stock up before your next Tomato Fest or Lake Jacksonville celebration.
Nacogdoches Area
Nacogdoches Liquor Store
623 North Street, Nacogdoches, TX 75961
Your Nacogdoches headquarters for East Texas wine and spirits, conveniently located between North and Hughes Street near Butcher Boy.
Nacogdoches-Lufkin Liquor Store
9844 US-59, Nacogdoches, TX 75964
(936) 560-3938
Features convenient drive-thru service! Located on Highway 59 Southbound serving the Nacogdoches and Lufkin communities.
Palestine & Anderson County
Palestine Liquor Store
315 W Spring St, Palestine, TX 75801
(903) 480-6648
Your Palestine source for local Texas wines and craft spirits on vibrant West Spring Street. Perfect stop before the Dogwood Trails Festival or Piney Woods Wine Train.
Rusk & Cherokee County
Overton Liquor Store
510 S Commerce St, Overton, TX 75684
(903) 834-3304
Serving Overton, New London, and Sexton City on S. Commerce Street near Dollar General. Your convenient neighborhood liquor source.
Leon County
Oakwood Liquor Store
508 Broad St (Highway 79), Oakwood, TX 75855
(903) 480-4772
Located in the Chevron parking lot serving Oakwood, Fairfield, Buffalo, and Palestine areas. Easy highway access for quick stops.
Choose our Texas Liquor Delivery 🛵
More Than Just a Liquor Store: Serving East Texas Communities
At Zipps, we’re not just selling beer, wine, and spirits—we’re part of the East Texas community. Our stores are staffed by your neighbors who know the region, understand local preferences, and are invested in making your shopping experience exceptional.
Why East Texas Residents Choose Zipps
No More Long Drives
Tired of driving 45 minutes to an hour just to find decent bourbon or craft beer selection? Zipps brings big-city inventory to small-town East Texas. Stock your home bar, plan your wedding, or grab last-minute party supplies without the trek to Houston or Dallas.
Texas-Owned & Operated
Since 1994, Zipps has been Texas-owned and operated. We understand East Texas values: hard work, fair dealing, and taking care of your neighbors. Our profits stay in Texas, and we give back to local communities through charitable partnerships and event sponsorships.
Knowledgeable Local Staff
Our team members aren’t just cashiers—they’re your neighbors who know their whiskey from their bourbon and can recommend the perfect wine for your backyard BBQ. Need help planning drinks for 150 wedding guests? We’ve got calculators, expertise, and volume discounts to make it happen.
Quick In-and-Out Service
We know your time matters. Our stores are designed for convenience—not massive warehouses where you wander for 30 minutes. Most customers are in and out in under 6 minutes with exactly what they need.
Special Services for East Texas
Allocated Bourbon Program
Bourbon hunters across East Texas know that Zipps offers fair access to allocated bottles through our monthly lottery system. Unlike competitors with opaque allocation systems that favor “VIP customers,” our program is transparent and democratic:
- Monthly rare whiskey releases (Buffalo Trace products, Weller, Blanton’s, and more)
- Fair lottery system—everyone has an equal chance
- One bottle per customer per 30 days
- MSRP pricing guaranteed (no inflated secondary market prices)
- Proceeds support Folds of Honor supporting veterans’ families
Whether you’re in Marshall, Nacogdoches, or Jacksonville, you can enter our allocated bourbon lottery at your local Zipps and actually have a shot at scoring that Blanton’s or Weller Special Reserve.
Delivery & Pickup Options
Online Ordering
Shop our full inventory online at zippsliquor.com. Browse thousands of products, compare prices, and place your order from your phone.
Convenient Pickup
Order online and pick up at your nearest East Texas Zipps location. We’ll have your order ready and waiting—just pull up and go.
Delivery Service
Many East Texas locations now offer delivery service. Check with your local Zipps store for delivery availability in your area. We’re expanding delivery to reach more rural communities that big chains ignore.
Wholesale Program for East Texas Businesses
Own a bar, restaurant, event venue, or catering business in East Texas? Zipps offers wholesale pricing that helps your bottom line:
- 10-30% off retail pricing on wholesale orders
- Net payment terms for qualified accounts
- Consistent product availability across all 20,000+ items
- Delivery coordination for large orders
- Personalized service from our wholesale team
Contact any East Texas Zipps location to discuss opening a wholesale account.
Events, Celebrations & East Texas Living
From Nacogdoches’ Piney Woods Wine Train to Jacksonville’s Tomato Fest, from Marshall high school football to Palestine’s Dogwood Trails—Zipps is part of the celebrations that make East Texas special.
Party Planning Made Easy
Planning a wedding, graduation party, or family reunion? Our East Texas liquor stores offer:
- Party Drink Calculator: Calculate exactly how much beer, wine, and liquor you need based on guest count and party duration
- Volume Discounts: Save on cases and bulk purchases
- Expert Recommendations: Our staff helps you plan the perfect drink menu
- Special Orders: Need something specific? We can special order almost any product
Seasonal Favorites
Football Season
From August through December, our East Texas locations are your tailgate headquarters. Stock up on:
- Ice-cold beer from our beer caves
- Ready-to-drink canned cocktails
- Whiskey for those cool evening games
- Everything you need for game day celebrations
Holiday Entertaining
Thanksgiving, Christmas, and New Year’s Eve see East Texas families gathering around tables loaded with good food and great drinks. Zipps locations across the region help you celebrate with:
- Fine wines for holiday meals
- Champagne and sparkling wines for toasting
- Premium spirits for gift-giving
- Seasonal cocktail ingredients
Summer BBQ Season
East Texas summers are made for backyard BBQs, lake parties, and outdoor celebrations. Beat the heat with:
- Craft beer and hard seltzers
- Margarita supplies (tequila, mixers, and more)
- Refreshing wines and rosés
- Ranch Water ingredients (the unofficial drink of Texas
Find Your Nearest East Texas Zipps Liquor Store
With 15+ locations across East Texas, there’s a Zipps near you. Whether you’re in the Piney Woods, the Ark-La-Tex, or anywhere in between, we’re here to serve you with quality products, unbeatable prices, and Texas hospitality.
East Texas Coverage Areas:
- Tyler, Lindale, Whitehouse area
- Longview, Kilgore, Gladewater area
- Marshall, Waskom, Karnack area
- Nacogdoches, Lufkin, Redfield area
- Jacksonville, Rusk, Alto area
- Palestine, Elkhart, Fairfield area
Use our store locator to find the Zipps location closest to you, get directions, phone numbers, and check store hours.
Open Monday-Saturday, 10 AM – 9 PM
All Zipps Liquor locations in East Texas maintain consistent hours for your convenience:
- Monday – Saturday: 10:00 AM to 9:00 PM
- Sunday: Closed (Texas liquor law)
- Major Holidays: Closed on Thanksgiving, Christmas, and New Year’s Day
Planning ahead? Remember that Texas law prohibits liquor sales on Sundays and major holidays. Stock up on Saturday to ensure you have everything you need for the weekend!
What Makes Zipps Different from Big-Box Chains
The Spec’s & Total Wine Difference
Yes, Spec’s and Total Wine have massive warehouses in Houston, Austin, and Dallas with incredible selection. But here’s what they don’t have:
- Convenience: Their closest stores are 60+ miles from most East Texas communities
- Personal Service: You’re navigating aisles alone, not getting help from knowledgeable locals
- Community Investment: Their profits leave Texas; ours stay here
- Fair Allocation: Their bourbon goes to “best customers”; ours goes through democratic lottery
- Speed: You’ll spend 30 minutes finding what you need; we get you out in 6 minutes
At Zipps, you get 80% of their selection at prices that beat or match theirs—without the drive or the hassle.
The Small-Town Liquor Store Difference
Traditional small-town liquor stores offer convenience but limited selection and often inflated prices. Zipps brings you:
- 3-4x More Selection: 20,000+ products vs. typical small-store inventory of 3,000-5,000
- Competitive Pricing: Volume buying power means genuine savings, not rural markup
- Online Ordering: Most small stores don’t offer e-commerce; we do
- Consistent Quality: Corporate support ensures every store maintains high standards
- Allocated Access: Small stores rarely see allocated bourbon; we get monthly allocations
You get small-town service with big-store selection and pricing.Your East Texas Liquor Store Since 1994
For over 30 years, Zipps Liquor has been serving East Texas communities with quality beverages, fair prices, and genuine Texas hospitality. From our first store to our current 35+ locations across the state (with 15+ in East Texas), we’ve stayed true to our mission: delivering superior beverages at affordable prices while serving both rural and urban Texas communities.
Whether you’re searching for East Texas liquor stores near me, need a liquor store near me with serious selection, looking for the best liquor store in East Texas, hunting for cheap liquor store prices, or want East Texas wine and spirits from people who know the region—Zipps is your answer.
Visit your nearest Zipps Liquor in East Texas today, or shop online at zippsliquor.com. Experience the selection, savings, and service that’s made us East Texas’ favorite liquor store destination.
Find your nearest location: Store Locator
Shop Online: zippsliquor.com
Wholesale Inquiries: Contact Us

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