What Counts as an RTD Cocktail?
A ready-to-drink cocktail, often called an RTD, is a premixed beverage packaged in cans or bottles for convenience. Unlike malt-based seltzers, most RTDs are spirits-based, meaning they’re crafted with vodka, tequila, whiskey, or rum as the foundation. This distinction makes them taste closer to what you’d order at a bar.
Texans usually see slim cans, 4-packs, and party-size bottles on store shelves. The alcohol by volume (ABV) typically ranges between 5% and 10%. That puts them slightly stronger than the average hard seltzer but still approachable for casual sipping.
Why Texas RTD Cocktails Are Booming in 2025
Several factors are fueling the rise of canned cocktails in Texas:
- Convenience matters. You can grab a pack and head straight to a lake day, tailgate, or backyard hangout without worrying about mixers.
- Better recipes. Brands are investing in premium spirits and natural flavors, which means the taste is fresher and more balanced.
- Retail growth. RTDs have carved out serious shelf space in Texas liquor stores. With more variety than ever, shoppers can find something that suits any taste.
Industry reports project that RTDs will continue to outpace traditional seltzers in sales thanks to this blend of quality and ease.
What’s Changing With Texas Availability and Rules
Right now, spirits-based RTDs can be purchased at liquor stores, including Zipps. In 2025, Senate Bill 2225 is being discussed, which could allow these cocktails to be sold in Texas grocery and convenience stores. If passed, this change would make RTDs even easier to access for everyday shoppers.
Until any updates become official, the current rules remain in place. Always check the Texas Alcoholic Beverage Commission (TABC) guidelines to stay compliant.
Flavor and Style Trends Texans Love Right Now
Texans have a knack for bold flavors, and that shows in RTD popularity:
- Margarita and Paloma – tequila-based classics with a citrus kick.
- Ranch Water – a Texas-born favorite with tequila, soda, and lime.
- Whiskey Lemonade – a refreshing mix for whiskey fans.
- Espresso Martini – giving nightlife vibes in a portable can.
- Lemon Vodka Soda – light, crisp, and session-friendly.
Low-sugar options are also gaining traction, perfect for those looking for fewer calories without losing flavor.Crowd-pleasers for game day and poolside: look for zesty margaritas and Ranch Water packs, which pair effortlessly with chips, salsa, and barbecue.
Best RTD Brands Texans Reach For
Zipps Liquor carries a wide variety of RTDs that appeal to different palates:
- Ranch Rider variety pack – A Texas-born brand, known for clean, citrus-forward flavors like Ranch Water and Tequila Paloma.
- Crown Royal RTD variety pack – Whiskey lovers appreciate the lemonade, peach, blackberry, and mango flavors in this versatile pack.
- Long Drink traditional cans – Light, crisp, and inspired by Finland’s classic long drink.
- Jose Cuervo Classic Margarita RTD – A go-to for parties with larger groups.
These brands continue to rank among the best RTD options in Texas because they balance flavor, strength, and value.
How to Choose the Right RTD for Your Plans
Not sure which to grab? Here’s a quick decision guide:
- Flavor profile: Do you like citrusy tequila, smooth whiskey, or crisp vodka bases?
- ABV: Want something sessionable around 5% or a stronger option closer to 10%?
- Sweetness level: Check the sugar content on the label.
- Occasion: For pool days, lighter drinks work better. For game nights, bolder flavors can shine.
- Cooler space: Slim cans fit neatly when packing for outdoor events.
Pair RTDs with Texas classics like brisket, queso, or chili. For pairing inspiration, check out the Zipps Liquor guide to Texas BBQ drinks.
Smart Serving, Storage, and Safety Tips
- Chill before serving. RTDs taste best when cold.
- Transport carefully. Use a cooler with ice packs for long drives.
- Follow Texas laws. Don’t open cans until you’re in a legal setting.
- Serve responsibly. Always keep ABV in mind when sharing at group events.
Where to Buy RTD Cocktails in Texas
Zipps makes it easy to stock up for your next gathering. You can browse ready-to-drink cocktails online or stop by a nearby store. Popular options include:
- Ranch Rider packs
- Crown Royal lemonades and fruit blends
- Long Drink citrus cans
- Jose Cuervo Margarita bottles
With over 30 counties served across Texas, there’s always a Zipps close by. If you’re near Harris or Montgomery County, check the Spring, TX location for the latest selection.
FAQs
Are spirit-based RTD cocktails legal to buy in Texas grocery stores? What is changing in 2025?
Currently, spirits-based RTDs can only be purchased at liquor stores. SB 2225 could allow them in grocery and convenience stores, but until then, liquor stores remain the go-to.
What are the most popular RTD styles and flavors in Texas right now?
Margarita, Paloma, Ranch Water, and Whiskey Lemonade are leading favorites, with low-sugar options rising fast.
Are RTD cocktails stronger than hard seltzers?
Most RTDs sit between 5% and 10% ABV, which is generally stronger than hard seltzers. Calories vary by brand, but many offer lighter, low-sugar choices.
What are the best RTD brands to try first?
Start with Ranch Rider for Texas authenticity, Crown Royal for whiskey-based flavors, or Jose Cuervo Margaritas for easy entertaining.
How can I serve RTDs at tailgates, pool days, and parties safely and legally in Texas?
Keep drinks sealed until you’re in a legal location, store them in coolers, and serve responsibly. Always review TABC laws before hosting.
The Bottom Line on Texas RTD Cocktails
Texas RTD cocktails are more than a trend. They represent the way young social drinkers like you are rethinking convenience and flavor for gatherings. With bold options like Ranch Rider, crowd favorites like Crown Royal, and party staples like Jose Cuervo Margaritas, there’s no shortage of choices.Ready to try what Texans are sipping now? Browse ready-to-drink cocktails online, or stop by your nearest Zipps Liquor location to stock your cooler today.
