Why RTD Cocktails Are Taking Over Texas
You’re loading up the boat for a Saturday at Cedar Creek Lake. Ten years ago, that meant hauling bottles of liquor, mixers, and ice and hoping you didn’t forget the lime juice. Today? You grab a case of ready-to-drink cocktails, and you’re done.
The RTD market is exploding. The global RTD beverage market is jumping from $35.14 billion in 2025 to a projected $76.06 billion by 2035. That’s 116% growth over ten years. We covered the rise of ready-to-drink cocktails in Texas last fall, and the trend has only accelerated. In Texas, where lake culture, tailgating, and outdoor entertaining dominate spring and summer weekends, RTDs just make sense.
Texans are switching to ready-to-drink cocktails because they’re easier. No mixing means more time on the water. No bottles breaking in coolers. No arguing over who made the drinks too strong or too weak. You crack open a Cutwater Tequila Margarita, and it tastes the same every time. For those who prefer making Texas-inspired cocktails from scratch, RTDs offer a convenient alternative when time or setup isn’t on your side.
Ready-to-drink cocktails offer significant cost savings compared to bar cocktails while providing better value than home-mixed drinks when you factor in liquor, mixers, garnishes, and waste from partial bottles. RTDs eliminate forgotten mixers and over-pouring issues. Texas lake-goers save 30-45 minutes per trip by skipping the mixing setup entirely.
The convenience factor hits different when you’re trying to enjoy your weekend instead of playing bartender. RTDs let you focus on what matters, whether that’s fishing, floating, or just relaxing with friends.
What Makes a Great RTD Cocktail
Not all canned cocktails taste the same. The best RTDs balance three things: real spirits, authentic flavor, and the right alcohol content.
Look for RTDs made with actual vodka, tequila, or rum instead of malt liquor bases. Brands like Cutwater and High Noon use real spirits, which means the flavor profile matches what you’d get from a bartender. Malt-based RTDs often taste artificial or overly sweet.
Alcohol content matters for Texas heat. Most quality RTDs clock in at 5-7% ABV. That’s sessionable for a long afternoon without putting you out of commission. Compare that to a heavy margarita at 12-15% ABV, which hits harder than you want when you’re out in 95-degree weather.
The flavor should taste like the actual cocktail, not a soda trying to impersonate one. A good canned margarita should have that lime-forward brightness with agave notes coming through. If it tastes like Mountain Dew with tequila flavoring, it’s not worth buying.
RTD Categories Worth Knowing
Vodka Sodas: Light, refreshing, and usually under 100 calories. High Noon dominates this category with fruit-forward flavors that don’t taste artificial. Perfect for pool days and lake floating.
Tequila Cocktails: Margaritas and palomas made with real tequila. Cutwater’s margaritas use 100% blue agave tequila, which you can actually taste. These work for BBQs and Tex-Mex nights.
Spirit-Forward RTDs: Old fashioneds, Moscow mules, and craft cocktails in a can. These tend to run 8-12% ABV and taste like actual bar drinks. Better for evening entertaining than day drinking. If you’re exploring beyond tequila-based RTDs, Texas sotol is worth discovering, though it’s not common in RTD format yet.
Fun Flavors: BuzzBallz and similar brands offer creative options like Horchata and Chili Mango. These play well with Texas crowds who appreciate bold flavors.
Best RTD Brands at Zipps
We’re focusing on what’s actually available at Zipps locations across Texas. These aren’t theoretical recommendations. These are brands you can walk in and buy today.
Cutwater Spirits: The Bartender’s Choice
Cutwater makes RTD cocktails that taste like they came from a craft cocktail bar. The company started as a San Diego distillery, so they’re using their own spirits in every can. We’ve covered Cutwater cocktails extensively because they consistently deliver quality across their entire lineup.
Their Tequila Margarita is the gold standard for canned margaritas. Real lime juice, real blue agave tequila, and just enough sweetness to balance the citrus. It tastes like a fresh margarita, not a margarita mix from a bottle.
The Vodka Mule delivers an authentic ginger beer kick with quality vodka. Most canned mules taste flat. Cutwater’s version has that spicy ginger bite that makes a Moscow mule work. During the holidays, their seasonal Cutwater flavors expand even further, but the core lineup works year-round for Texas entertaining.
Cutwater products are widely available at Zipps locations across Texas, with competitive pricing that reflects our 10-30% savings advantage over major chains.
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High Noon: The Lake Season MVP
High Noon vodka sodas became a phenomenon for good reason. They’re light, they’re refreshing, and they don’t taste like someone dumped vodka into a LaCroix. If you’re interested in how High Noon compares to other Texas seltzers and hard sodas, we’ve broken down the full category.
The Black Cherry and Peach flavors are top sellers in Texas. The fruit flavor comes through clean without tasting like candy. Each can has 100 calories and 4.5% ABV, making them easy to drink all afternoon without regretting it later.
What sets High Noon apart is the lack of that artificial sweetener aftertaste some vodka sodas have. These taste like naturally flavored sparkling water with vodka, which is exactly what they should be.
High Noon variety packs offer excellent value, especially when compared to bar pricing, where similar drinks cost significantly more per serving. Available at all Zipps locations with our standard 10-30% savings versus competitors.
BuzzBallz: Texas Party Staples
BuzzBallz are those colorful spherical containers you see at every Texas gas station and liquor store. Don’t let the fun packaging fool you. These pack 15% ABV into a 200 ml container.
The Chillers line (frozen cocktails) and Cocktails line (ready-to-drink) offer flavors you won’t find anywhere else. Horchata tastes like the Mexican cinnamon rice drink with a boozy kick. Chili Mango brings heat and tropical fruit together.
These work great for parties because they’re pre-portioned and people love the novelty factor. They’re also legitimately good if you like sweeter cocktails.
BuzzBallz are available individually or by the case at Zipps, with volume discounts making bulk purchases even more affordable for parties.

Ranch Water RTDs: Texas in a Can
Ranch Water is Texas’s unofficial state cocktail. Tequila, lime juice, and Topo Chico. Simple, refreshing, and perfect for hot weather. If you’re not familiar with the classic Texas Ranch Water cocktail, it’s worth understanding why this drink became such a Texas staple before trying the canned versions.
Several brands now make canned Ranch Water, and quality varies wildly. The best versions use real tequila and real lime juice, not “natural flavors.” Look for brands that specifically mention 100% blue agave tequila on the label. For a deeper dive into what makes quality tequila, check out our Texas Tequilas guide.
Lone River makes a solid Ranch Water RTD that tastes authentic. It’s not as good as fresh-made Ranch Water with Topo Chico, but it’s a damn sight better than trying to mix drinks while juggling lawn chairs and a cooler.
Ranch Water RTDs are available in six-packs and individual cans at Zipps locations across Texas.
Surfside and Other Lemonade-Based RTDs
Surfside Iced Tea and Lemonade with vodka has become a porch-sitting staple across Texas. It’s sweet tea country meets vodka lemonade.
These work well for afternoon entertaining when you want something light and familiar. The lemonade flavor isn’t artificial tasting, and at 4.5% ABV, you can have a couple without feeling it too hard.
Similar brands making lemonade or iced tea RTDs include Deep Eddy’s variety and regional Texas options. They all hit the same notes: sweet, citrusy, and easy drinking for warm weather.
Surfside twelve-packs offer excellent per-can value for the convenience factor and are available at Zipps with our competitive pricing.
🔍 Explore Our Complete RTD Selection
Browse 100+ ready-to-drink cocktails from classic margaritas to craft whiskey drinks. In stock at your local Zipps.
RTD Cocktails vs. Making Drinks at Home: The Real Math
Let’s break down the actual costs. You’re hosting a graduation party for 50 people. You want to serve margaritas.
Option 1: Making Margaritas from Scratch
- Decent tequila (1.75 L bottle for the base – see our best tequila for margaritas guide for recommendations)
- Triple sec (750 ml)
- Fresh lime juice (several bottles needed)
- Simple syrup
- Ice and garnishes
- Time investment: 45+ minutes of prep and mixing
- Setup required: Mixing station, measuring tools, serving supplies
Option 2: Cutwater Margarita RTDs
- Pre-mixed cans (no additional ingredients needed)
- Ice only
- Time investment: 5 minutes to load a cooler
- Setup required: Open cooler, add ice
The homemade route typically saves money but costs significant prep time and requires you to mix drinks or set up a self-serve bar. You’ll also end up with partial bottles of triple sec and other mixers that may sit unused. RTDs offer convenience at a premium that many find worthwhile for events, especially when factoring in labor and waste elimination.
The waste factor matters too. Home bartending generates half-empty bottles of triple sec that sit in your cabinet for two years. RTDs eliminate that waste. You buy exactly what you need.
Best RTDs by Texas Occasion
Different situations call for different RTD styles. Here’s how to match your purchase to your plans.
Lake Weekends and Boat Days
Best choice: High Noon vodka sodas or light ranch water RTDs
These float-friendly options won’t weigh you down in Texas heat. Lower ABV means you can enjoy them all afternoon without getting sloppy on the water. They’re also less likely to cause that dehydrated headache you get from drinking heavy margaritas in 95-degree sun.
Pack them in a quality cooler with plenty of ice. They’ll stay cold for hours, and the slim cans fit better than bottles in compact boat storage. If you’re planning a full weekend at Lake Conroe or similar, our Lake Conroe party planning guide covers big-batch cocktails and lakehouse stocking strategies beyond just RTDs.
Backyard BBQs and Cookouts
Best choice: Cutwater variety packs or BuzzBallz assortment
BBQs are social events where people want options. A Cutwater variety pack gives you margaritas, mules, and other cocktails so guests can choose what they want. BuzzBallz adds a fun element and covers the sweet cocktail crowd.
The higher ABV on some of these (8-15%) works fine for evening entertaining when you’re not in direct sun all day. Pair with plenty of food and water. If you’re looking to upgrade beyond RTDs for your BBQ, check out our Texas whiskey gift guide or Texas bourbon guide for bottles that pair perfectly with smoked brisket and ribs.
Tailgates and Game Days
Best choice: Tequila RTDs (margaritas, palomas) or vodka sodas
Tailgating requires portable, unbreakable containers that taste good. RTD cocktails check all those boxes. Margaritas pair well with Tex-Mex tailgate food. Vodka sodas work as palate cleansers between beers.
Buy in bulk at Zipps before game season. Case discounts drop the per-can price significantly when you’re buying for multiple tailgates.
Graduation Parties and Family Events
Best choice: High Noon, Surfside, or similar approachable flavors
Mixed-age crowds need familiar, non-threatening flavors. Your 65-year-old aunt isn’t going to want a spicy chili mango BuzzBallz. She’ll drink a vodka lemonade or black cherry vodka soda all day.
Stick with crowd-pleasers for these events. Save the adventurous flavors for your close friends who appreciate weird cocktails.
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Your Cedar Creek Lake Zipps Headquarters
Planning a lake weekend? Skip the city drive and stock up at Zipps Gun Barrel City. Located right off Highway 198, we’re your go-to for RTD cocktails perfect for boating, floating, and lakeside entertaining.
What makes Gun Barrel City Zipps perfect for lake season:
Quick stop on your way to the lake with our 6-minute shopping experience. No wandering through warehouse-sized stores trying to find what you need. Our full RTD selection includes Cutwater, High Noon, BuzzBallz, and Ranch Water in single cans, four-packs, and cases. The beer cave stays stocked with lake-friendly varieties that pair well with RTDs for groups with mixed preferences.
Case discounts make weekend trips and cabin stocking affordable. Buying in bulk at Zipps costs significantly less than paying convenience store prices at the marina. That’s real money saved over a summer of lake trips.
Can’t make it to the store? Check our pickup and delivery options to get your RTD cocktails ready for lake season without leaving home. Order online and pick up at Gun Barrel City on your way to Cedar Creek.
Location: 227 Gun Barrel Ln, Gun Barrel City, TX 75156
Hours: Monday to Saturday, 10:00 AM – 9:00 PM | Sunday CLOSED
Where to Find RTDs at Zipps: 35+ Texas Locations
Every Zipps location across Texas stocks a core selection of RTD cocktails. High Noon, Cutwater, and BuzzBallz are available at all 35+ stores from Willis to Nacogdoches to Marshall.
Specific selections vary by location based on local preferences. Gun Barrel City stocks heavier on lake-friendly options. Nacogdoches carries more variety during SFA graduation season when party supplies are in high demand. Our staff at each location can recommend RTDs based on your specific plans.
Find your nearest Zipps location and check current RTD selection and pricing. All locations offer the same 10-30% savings versus big-box competitors. You’re paying less whether you shop in Conroe or Winona.
Order online for pickup at any location, or check delivery availability in your area. Most locations offer same-day pickup for RTD orders placed before noon.

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RTD Cocktails FAQ
What are the best RTD cocktails in Texas?
Cutwater Tequila Margarita, High Noon Black Cherry, and BuzzBallz Horchata consistently rank as top sellers at Zipps locations across Texas. These brands use real spirits and deliver authentic cocktail flavors. High Noon works for light day drinking, while Cutwater offers bartender-quality taste in a can.
How much do ready-to-drink cocktails cost at Zipps?
RTD cocktails at Zipps are competitively priced with significant savings compared to major chains. Individual cans, four-packs, and variety eight-packs are all available. Case pricing provides the best per-unit value when buying in bulk. Zipps offers 10-30% savings compared to Total Wine and Specs on the same RTD brands, with volume discounts available for larger purchases.
Can I buy RTD cocktails in bulk for parties?
Yes. Zipps offers case discounts on all RTD cocktail brands. You can buy full cases or mix and match four-packs to create custom variety for your event. Larger orders for weddings and graduation parties qualify for additional bulk discounts. Contact your local Zipps for event planning assistance and wholesale pricing options.
What RTD brands does Zipps carry?
All Zipps locations carry Cutwater Spirits, High Noon, BuzzBallz, Surfside, Lone River Ranch Water, and regional Texas RTD brands. Selection varies by location based on local preferences. Gun Barrel City stocks lake-friendly options, while college town locations like Nacogdoches carry party-focused variety packs. Call ahead to confirm specific brand availability at your nearest location.
Are RTDs cheaper than making cocktails at home?
RTDs offer different value depending on scale. For small quantities (1-2 drinks), homemade is typically cheaper. For parties and events, RTDs save money by eliminating waste from partial bottles, forgotten mixers, and over-pouring. RTDs also save 30-60 minutes of prep time per event, which has value beyond direct cost comparison. The convenience factor becomes more valuable as event size increases.
Do RTD cocktails taste as good as bartender-made drinks?
Quality RTD cocktails from Cutwater and similar premium brands taste comparable to good bar cocktails. They won’t match a skilled bartender using fresh ingredients and proper technique, but they easily beat mediocre bar drinks or poorly made home cocktails. The consistency is their strength. Every can tastes the same, while bartender-made drinks vary based on who’s pouring and how busy the bar is.
What’s the alcohol content in most RTD cocktails?
Most RTD cocktails range from 4.5% to 15% ABV. Vodka sodas and light options like High Noon sit at 4.5-5% ABV. Standard RTD margaritas and mixed cocktails clock in at 7-10% ABV. BuzzBallz and spirit-forward options reach 12-15% ABV. Check the can for specific alcohol content, as it varies significantly by brand and style.
Stock Your Spring with RTDs from Zipps
RTD cocktails solve the biggest problem with Texas outdoor entertaining: the hassle of mixing drinks when you’d rather be enjoying your time. Whether you’re loading the boat for Cedar Creek Lake, setting up the tailgate at Kyle Field, or hosting your daughter’s graduation party, RTDs deliver consistent quality without the work.
The savings at Zipps make it even easier. You’re already paying 10-30% less than you would at chain competitors. Add case discounts for bulk purchases, and you’re looking at significant savings over the spring and summer season.
Stop by any of our 35+ Texas locations to check out the RTD selection. Our staff can help you choose the right brands for your specific plans, whether that’s a weekend at the lake or a backyard BBQ for 50 people. We stock what works in Texas: brands that taste good, travel well, and don’t break the bank.
Planning a larger event? Our event planning services include bulk ordering, custom recommendations, and wholesale pricing for weddings, graduation parties, and corporate events. We’ll help you calculate exactly how much you need and save money in the process.
Beyond RTDs, we carry a full selection of Texas liquor brands and Texas distilled spirits if you want to explore what local distilleries are producing. Sometimes the best cocktail is the one you don’t have to make yourself, but when you do want to mix from scratch, we’ve got Texas-made spirits that rival anything from out of state.
Find your nearest Zipps and stock up for lake season. The water’s waiting, and your drinks are already mixed.
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